(Seo software) The Upside Down World of Web Branding
No commentsBy Scott Lindsay
Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?
Developing a catchy slogan seems to be an important step in branding? What if your site visitor is mostly interest in what you do or what you have to offer?
In some ways the best ideas for web branding turn the tables of conventional thought and leave the entrepreneur standing on his ‘proverbial’ head.
Would it surprise you to learn that the most common elements prospective customers look for is the immediacy of information that allow them to connect with your site as a provider of their need? Frankly, many of these prospects are interested in your company name only after they determine if you can help them.
By placing the ‘what we do or sell’ before the ‘who are we anyway’ online business may discover visitors will spend more time with the site and that may ultimately result in a satisfied customer.
Look at it this way; I am looking for a company that sells grommets in bulk. The search engine I use tells me there are over 2.5 million sites that have to do with grommets. Now, if an online business that is selling grommets has performed proper Search Engine Optimization (SEO) techniques I can be fairly certain some of the best grommet stores are going to be displayed first.
However, if all I find on the opening page is a fancy logo, slogan and a paragraph or two about how the grommet store came into being I may well be tempted to hit the ‘back’ button and continue my search somewhere else.
Most online visitors don’t want to spend a lot of time learning to navigate a new site, especially if it turns out to be a site that does not ultimately meet their needs.
By all means, develop an attractive logo that represents your business well, but let the branding take place in the immediacy of information. If you are able to answer your prospects most basic questions quickly this will likely impact them in a greater way than attractive flash design that supplies little relevant substance.
Branding is always about more than the logo and nothing less than a positive impression.
Does this alter your thinking about how to brand your business? What can you do to take a positive step forward?
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RSS Feeds and Blogs Can Accelerate Your Online Business Success
By Terry Leslie
RSS feeds are effective communication elements that have found their place among numerous websites for all kinds of communication purposes. Blogs generally have started using them to provide effective and immediate communication to the subscriber. This means any time the blog is added to, amended, or altered, anyone who is connected through the RSS feed receives updated information as it is important to them. When you are using blogs to enhance your online business, this can be a very effective and efficient method of encouraging those who are interested in your blog to also participate in your online business, either through the purchase of merchandise or through participation in online business building.
From the user’s end, the RSS feed will deliver a brief description, with a title and basic information, that will encourage the user to click on the necessary link in order to continue reading and participating. Again, this type of participation can be very effective when you are trying to build an online business.
Because RSS feeds can now be transmitted via internet connection, cell phone service, or PDA/Blackberry subscription, it is possible to maintain communication with both your participating online business builders and those who haven’t yet jumped on board. This means that you can actually communicate with all of your potential and actual online business associates. This is really exciting information for those who are able to use the power of the written word to really motivate people to not only rejoice in the positive aspects of online business building, but also to make their lives easier by purchasing products that you offer through your online business. The possibilities are actually endless when you think of all the blogging material that one successful (or potentially successful) online business can inspire.
All of your potential and actual online business associates have the capability to read the in depth information available to them on an as interested basis. This means that your online business associates are more likely to stay connected because they can pick and choose the information that they are interested in rather than feeling bombarded with irrelevant information.
Using an RSS feed to enhance your blogging is likely to create a stronger online presence for you. Naturally, a stronger online presence means that you are more likely to attract more potential online business associates. This is one of the best perks to using RSS feeds combined with blogging in order to help promote your online business as well as pass on vital information and inspiration to those who are also working on their online business. Your increased visibility can only benefit you.
There are numerous methods of using RSS feeds and blogs to communicate to a variety of people and interested parties. Of course, some are more financially rewarding than others. If you find that you are able to develop multiple blogs and start carrying a rather impressive load of online business associates, you might want to consider adding the convenience and power of an autoresponder in order to help facilitate further communication and further online business deals that are mutually beneficial. The combination of RSS feeds, blogs, and autoresponders can create phenomenal online business potential.
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Tuesday, September 2nd, 2008 at 5:05 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
